Commercial · Land · Development
Broker / Owner, Priceless Realty Fort Myers
I don’t just represent real estate. I’ve owned it, invested in it, and worked to turn land into opportunity.

Handled By
Tony, Directly
Investor, developer, landlord, buyer and seller, not just a broker.
Has sold property to national homebuilders and partnered with Lennar.
Commercial and development deals are handled by Tony himself.
Commercial & Development
Land, acreage, commercial property and development sites across Southwest Florida, from a broker who has been through the process himself.
With more than 20 years in Southwest Florida real estate, I've closed 1,200+ transactions and more than $200 million in sales, and I'm the broker/owner of Priceless Realty's Fort Myers office. My experience goes well beyond residential: vacant land and acreage, commercial buildings, investment property and development sites.
I've purchased commercial buildings for my own businesses, bought and sold land for myself and for clients, and negotiated land transactions involving national homebuilders. That ownership experience shapes how I evaluate every opportunity: zoning, development potential, builder demand, timing and financial feasibility.
Whether you own land and want to know what it's really worth, you're a builder or developer looking for your next site, or you're a business owner buying or selling a building, you'll work with me directly from the first conversation through closing.
Tony Price & Priceless Realty
Tony Personally
Our Two Offices Combined
What I Work On
Vacant lots to large acreage. Pricing based on what the land can actually become, not just what's next door.
Positioning land for builders and developers, with a practical read on zoning, density and development potential.
Experience selling to national homebuilders and partnering with Lennar on a residential neighborhood.
Buying and selling commercial buildings, including for owner-users who need the right space for their business.
Income property and long-term holds, evaluated the way an investor and landlord looks at them.
Terms, timing and contingencies that work for both sides, because I've been on both sides.
From the Owner's Side
I took my own 110-acre property and turned it into a wedding venue business, then partnered with Lennar to develop it into a residential neighborhood.
I'm currently working through the development process on 95 acres in Lake Placid, Florida, with the goal of seeing it become a neighborhood.
I've sold property to national homebuilders and know what they look for in a site.
I've bought commercial buildings for my own businesses, so I understand the owner-user side of a commercial deal.
Work With Tony Directly
239.410.7921 · [email protected]
Buying or selling a home? Meet the Tony Price Team → · Back to Tony's page →
Part of the Priceless Realty Fort Myers Office → 3620 Colonial Blvd #150 · 239.693.2066