Fred Price and Tony Price on a Southwest Florida waterfront at sunset
SOUTHWEST FLORIDA REAL ESTATE

OUR STORY.

TWO BROTHERS. ONE NAME.
A SHARED WAY OF DOING BUSINESS.
BUILT IN SOUTHWEST FLORIDA

A Family Business with a Local Focus.

In 1997, our dad moved the family from Pennsylvania to Fort Myers. He saw Southwest Florida as the place to build a future for his sons, and we've called it home ever since.

That same fall, Florida Gulf Coast University opened its doors, and we were both part of its very first classes: Tony as a freshman, Fred as a junior.

In 2003, Fred started Priceless Realty with a simple idea: know the market, give honest advice, and guide people toward what's right for them. Tony joined him in 2005, earned his broker's license, and opened the Fort Myers office in 2007.

Today we run two independently owned offices under one family name. Fred leads Cape Coral, Tony leads Fort Myers, and together we serve buyers and sellers across Southwest Florida.

Tony, Kevin and Fred as kids blowing bubble gum
Tony, Kevin & Fred
Tony, Fred and Kevin as kids in matching red sweaters
Tony, Fred & Kevin
Fred, Tony and Kevin as kids in matching camouflage outfits
Fred, Tony & Kevin

Kevin, our youngest brother, works in the technology and sales industry, not in the day-to-day real estate business.

TWO BROTHERS. ONE COMMITMENT.

Thank You, Southwest Florida.

Over more than 20 years, we've lived through every kind of market. We've bought, sold, invested and developed on our own, and most of our business still comes from past clients and referrals.

That's why we want to say thank you. To everyone who has trusted us with their home, their land or their investment, and to everyone who came back again or sent family and friends our way: you're the reason we're still here, and the reason Priceless Realty is still a trusted name in this market.

Same name, same promise in both offices: honest answers, careful guidance, and service we'd stand behind.

If you're thinking about buying or selling, we'd love the chance to earn your trust too, and to welcome you into the Priceless Realty family.

READY TO GET STARTED?

Let's Talk Southwest
Florida Real Estate.

FORT MYERS OFFICE → CAPE CORAL OFFICE →

Or call (888) 239-6550